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"Carey helped Canidae understand the ever-shifting retail landscape and consumer mindset. She conducted several dozen strategic and tactical research projects to ensure that we made insightful decisions to drive growth. It paid off in a big way. Within 5 years, we positioned Canidae as one of the top brands in the pet specialty channel by launching cutting-edge products, crafting relevant consumer messaging, and developing effective go-to-market strategies -- all drawing from Carey’s keen insights. I am very grateful to Carey."
"Carey helped Canidae understand the ever-shifting retail landscape and consumer mindset. She conducted several dozen strategic and tactical research projects to ensure that we made insightful decisions to drive growth. It paid off in a big way. Within 5 years, we positioned Canidae as one of the top brands in the pet specialty channel by launching cutting-edge products, crafting relevant consumer messaging, and developing effective go-to-market strategies -- all drawing from Carey’s keen insights. I am very grateful to Carey."
Rafi Kalachian
CEO of North America at H&H Group
"I’ve known Carey professionally for over 10 years and have enjoyed every project we’ve worked on together. She approaches each piece of research thoughtfully, framing the problem and considering whether the stated objectives are sufficient to understand the questions at hand. With Carey on your team, you are not going to miss anything. Receiving a report from Carey is a dream because, beyond the fact that it is well-thought out, well-laid out and on time, she distills the mounds of information to the most important parts, tells you why they matter and what you can do about it."
"I’ve known Carey professionally for over 10 years and have enjoyed every project we’ve worked on together. She approaches each piece of research thoughtfully, framing the problem and considering whether the stated objectives are sufficient to understand the questions at hand. With Carey on your team, you are not going to miss anything. Receiving a report from Carey is a dream because, beyond the fact that it is well-thought out, well-laid out and on time, she distills the mounds of information to the most important parts, tells you why they matter and what you can do about it."
Francesca Runza
Founder of All in Moderation
"Carey Plunkett was a trusted partner of mine when I led global Consumer Insights at Belkin. She conducted numerous attitude and usage studies to help us understand how consumers used technology such as tablets and smartphones, and routers. She also executed quantitative concept tests that helped define the product and marketing strategy for the company. Her inquisitive nature is only rivaled by her ability to draw high level conclusions and build stories leading to actionable decision making. Her deliverables combine the right level of detail and are abundant in recommendations. I loved working with Carey and always trusted her data-driven instincts. She's a true pleasure to work with."
"Carey Plunkett was a trusted partner of mine when I led global Consumer Insights at Belkin. She conducted numerous attitude and usage studies to help us understand how consumers used technology such as tablets and smartphones, and routers. She also executed quantitative concept tests that helped define the product and marketing strategy for the company. Her inquisitive nature is only rivaled by her ability to draw high level conclusions and build stories leading to actionable decision making. Her deliverables combine the right level of detail and are abundant in recommendations. I loved working with Carey and always trusted her data-driven instincts. She's a true pleasure to work with."
Breyda Ortega
Global Consumer Insights at
Dolby Laboratories
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