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"Carey helped Canidae understand the ever-shifting retail landscape and consumer mindset. It paid off in a big way. Within 5 years, we positioned Canidae as one of the top brands in the pet specialty channel by launching cutting-edge products, crafting relevant consumer messaging, and developing effective go-to-market strategies"
"Carey helped Canidae understand the ever-shifting retail landscape and consumer mindset. It paid off in a big way. Within 5 years, we positioned Canidae as one of the top brands in the pet specialty channel by launching cutting-edge products, crafting relevant consumer messaging, and developing effective go-to-market strategies"
Rafi Kalachian
CEO of North America at H&H Group
"Carey approaches each piece of research thoughtfully, framing the problem and considering whether the stated objectives are sufficient to understand the questions at hand. Receiving a report from Carey is a dream; she distills the mounds of information to the most important parts, tells you why it matters and what you can do about it."
"Carey approaches each piece of research thoughtfully, framing the problem and considering whether the stated objectives are sufficient to understand the questions at hand. Receiving a report from Carey is a dream; she distills the mounds of information to the most important parts, tells you why it matters and what you can do about it."
Francesca Runza
Founder of All in Moderation
"Carey Plunkett was a trusted partner of mine when I led global Consumer Insights at Belkin. She executed concept tests that helped define the product and marketing strategy for the company. Her inquisitive nature is only rivaled by her ability to draw high level conclusions and build stories leading to actionable decision making."
"Carey Plunkett was a trusted partner of mine when I led global Consumer Insights at Belkin. She executed concept tests that helped define the product and marketing strategy for the company. Her inquisitive nature is only rivaled by her ability to draw high level conclusions and build stories leading to actionable decision making."
Breyda Ortega
Global Consumer Insights at
Dolby Laboratories
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