Executives at a high-end pet food company had a five year exit plan. As their brand was only sold at independent retail, broader distribution was a top growth strategy. Utilizing in-depth interviews, followed by quantitative validation, we helped them understand Petco (the consumer, competitive context, and employee recommendations). Armed with this information, and an optimized product line, they were able to secure substantial shelf space at Petco. Significant revenue growth followed, as did a prosperous exit.

A small toy brand, which was once the category leader, was increasingly being cannibalized by competitors on Amazon.com.  The European market was a potential growth strategy. Research was requested to understand European market dynamics and how well the brand and its existing product lines would fit with European consumers. Three weeks of in-home/ethnographic consumer research, followed by quantitative validation research in three countries, provided a framework for a European market strategy.

A tech start up had one product idea, but wanted to offer a portfolio of products within three years. Through a quantitative segmentation study and in-depth interviews we helped identify and deeply understand the different consumer personas who would be interested in their products.  This informed a three-year product roadmap, with products that targeted consumer needs and provided competitive differentiation in the marketplace.

A venture capital group purchased a brand that had great products, but an antiquated brand identity and stagnant sales. Before the brand relaunch, a baseline brand tracking study (pre) was conducted to understand the brand's current consumer benefits and measure it against key competitors. This baseline research helped to understand what equity the brand held and where there were opportunities for improvement.  A year later, after the brand relaunch, another brand tracking study (post) was conducted to measure the impact of new management's efforts—consumer perceptions had positively shifted.