Problem: A once-category-leading toy brand was losing ground to competitors on Amazon and needed a new growth path. Europe was a promising opportunity, but the brand lacked insight into the market and consumer fit.

Solution: We conducted in-home ethnographic research across Europe, followed by quantitative validation in three countries. The result: a clear, actionable strategy for successful European market entry.

Problem: A tech startup with a flagship product aimed to build a full portfolio within three years but lacked clarity on how to differentiate their product mix to an array of customers.

Solution: We conducted a customer segmentation study and in-depth interviews to identify key consumer personas. These insights shaped a three-year product roadmap tailored to unmet needs and positioned for market differentiation.

Problem: A venture capital group acquired a brand with strong products but outdated branding and flat sales. They needed to understand existing brand equity and identify areas for growth before a brand relaunch.

Solution: We conducted pre- and post-launch brand tracking to benchmark performance, uncover consumer perceptions, and guide strategy. A year later, the research confirmed a successful relaunch—consumer perceptions had significantly improved.