Solo Concept Market Fit
$3,500*
$3,500*
100 nation-wide qualified consumers
10-question online survey
Most important category purchase drivers
Purchase interest in test concept and reasons why or why not
Benefits of test concept
Drawbacks of test concept
Attribute ratings (price value and competitive differentiation)
Demographics
Final words of advice
Results in 3 days+
100 nation-wide qualified consumers
Three total concepts
20-question online survey
Most important category purchase drivers
Purchase interest of test/competitive concepts and reasons why or why not
Benefits of test/competitive concepts
Drawbacks of test/competitive concepts
Attribute ratings (price value and competitive differentiation)
Demographics
Final words of advice
Results in 3 days+
100 nation-wide qualified consumers
Three total concepts
20-question online survey
Most important category brand attributes
Packaging brand vibe
Packaging dissection
Packaging product communication
Packaging preference and reasons why
Results in 3 days+
500 nation-wide qualified consumers
Six total brands (yours + 5 key competitors)
20-question online survey
Aided awareness
Ever purchased
Currently purchasing
Purchase conversion
Customer retention
Most important category brand attributes
Brand attribute ratings (6 total brands)
Net promoter
Results in two weeks+
1000 nation-wide qualified consumers
50-question online survey
Demographics
Attitudes & beliefs
Category usage
Lifestyle factors
Purchase dynamics (where purchasing, how purchasing, category spend, brands purchased, etc.)
Results in three weeks+
30 qualified consumers
Multi-day consumer immersion
Video ethnography of consumer behavior
Consumer interviews
Category activities (heat maps of early concepts, mood boards, existing brand assets, etc.)
Opportunity framework
Results in five weeks+
20 nation-wide qualified consumers (4 groups of 5 consumers)
Each group 1.5 hours
Results in two weeks+
+Timing is after receipt of final brand or product assets and questionnaire approval